ABSTRACT

This study aimed at explaining and describing the typology of realized strategies and financial performance in the Indonesian banking industry. The sample was 30 banks characterized as Strategy Business Units (SBU). Although descriptive analysis showed that banking with a pure strategic typology (pure defender, pure analyzer, and pure prospector) performed better than banking with a hybrid strategy (DA-like and PA-like), the one-way ANOVA analysis result showed that a realized strategy performed equally well in an oligopolistic competition market.