ABSTRACT
Participant’s decisions to be involved in sports tourism activities tends to be low. The Tahura Trail Running Race is a big event which is always held annually in Bandung City. The event faces the problem of low interest and participation from inside and outside of West Java. The purpose of this study is to obtain findings about the influence of participant motivation on the decision to join the Tahura Trail Running Race. The sample of the study covers 90 respondents, consisting of 32 participants from West Java and 58 participants from outside West Java. The data analysis technique used Multiple Regression. Results showed that psychological motives and achievement influenced the sport decision, while physical incentives didn’t have any influence on it. Social motives influenced the decision to participate although it wasn’t significant. It is important for the organizer to consider what motivates participants in joining sport events, as the base of formulating its policies.
