ABSTRACT
This study aims to examine the influence of online servicescape against the behavioural intention of Agoda products in Indonesia. The research was verification study, and the method used was explanatory survey. Using a simple random sampling technique, 165 respondents were involved and path analysis was used. The results showed that there was a significant effect of online servicescape on behavioural intention. In an effort to improve the behavioural intention of consumers, it is recommended that companies better understand the factors online servicescape as one of the basis in providing services for users of Agoda websites in Indonesia.
