ABSTRACT
This paper aims to determine the form and the factors that determine the loyalty of customer (member) in the cooperative enterprise (cooperative). The approach used in this paper is descriptive analysis. Descriptive analysis was conducted in the form of studies on various literature, namely international journals, national journals, international seminar results, the results of national seminars, unpublished research results, textbooks, professional experience, government regulations and legislation. It can be seen that member loyalty can be seen through two things: contributive participation and incentive participation. Factors affecting cooperative member loyalty include member value, service quality, member satisfaction, relational marketing, and loyalty program. The results of this study can used by other researchers as a basis for them to make another research in relevant field and cooperative managers can obtain references to perfect their understanding and efforts related to member loyalty.
