ABSTRACT
One of the most important issues is the role of the marketing function during the development through the concept of dynamic capabilities, even today there is a new term in marketing, it is “Dynamic Marketing Capabilities” (DMC). This is interesting, as some previous studies have conducted assessments related to building DMC. The main problem that often exists in developing a company is the poor quality or performance of the marketing department. This research will test DMC with company performance in marketing department, conducted on several small and medium-sized enterprises (SMEs) in Indonesia as one of the developing countries. The results showed that there is a positive influence between the variables studied.
