ABSTRACT
This research aims to analyze whether different POKDAKAN level has an impact on implementing business innovations by fish farmers and to analyze if different POKDAKAN levels have different business innovations preferences. Research method used a quantitative approach involving distribution of questionnaires to fish farmers from different POKDAKAN levels. Results showed that fish farmers from different POKDAKAN levels showed significant differences in implementing business innovations. There were three business innovations that were found to differ significantly when carried out by small-scale fish farmers who belonged to different levels of fish farmer groups: seed production, market extension, and fish species extension. Different levels of POKDAKAN also seem to have different interest in business innovations preferences. Fish farmers from advanced levels are more interested in implementing market extension and fish species extension, while starter groups prefer to produce their own fish seed.
