ABSTRACT

Micro, Small and Medium Enterprises are businesses that are mostly in business in Indonesia. Its existence is regulated by Law number 20 of 2008. There are many studies of MSMEs, but there are still many left behind the controversy over the results of the research. This study used a sample of 100 respondents and selected using purposive. Data collection is done using questionnaires and analyzed using structural equations. Research proves that the ability to access information and competency in responding to the market is an antecedent of entrepreneurial orientation, and is useful for improving company performance.