ABSTRACT
Social upheaval is on the rise. When Greta Thunberg. a Swedish teenage environmental activist hit the headlines following a plea to global leaders to address climate change it triggered international campaigning and protests calling for a change to the neoliberal view of "profit at all costs". Across the globe protesters demanded a shift to socially responsible and environmentally sustainable business models under the direction of empowered regulators and socially minded governments. Financial markets are well aware of the changing global community sentiment with socially responsible investment accounting for an astonishing US30 trillion dollars in 2018 (Connaker and Madsbjerg 2019).
