ABSTRACT
This chapter introduces a dynamic view of financial communication with respect to the communication within them to create knowledge or information on environmental risk. It presents the study of finance as “functional system of communication” and uses this concept to develop the idea of pre-established “structural couplings”, thereby constituting a new type of public good. A sustainable public good in Finance can be transformed into “club good” or kept as “common pool resource”, depending on which legal or other restrictions should motivate investment and avoid exploitation. Self-reference of financial communication characterizes coupling towards economy in order to understand the leading characters of finance as public good. The ethical scope of investment into dynamic financial communication as “public good” defines rivalry and exclusivity as main issues of exploitation and miss-investment by actors. Public goods need investments by their participants, either individual efforts or provided by tax revenues.
