ABSTRACT
An industry professional who has decided to enter academia is in many ways continuing their practice through a new lens of inquiry. “Pracademics,” or “practitioner-academics” are best thought of as retaining the ability to move between industry and academic boundaries in either direction. The ability to introduce real world outputs from industry practice into the theoretical space for deconstruction and for reimagining based upon new technologies and techniques is a unique way to conceptualise a design practice. The assessment task was to determine whether each store was viable, and to propose solutions to remedy underperforming stores, which might include changing the store layout, the kind of fashion stock on display and perhaps even removing the designer from their job. Encouraging the expression of creativity is important; however, embedding some of the principles of capitalism is equally important in the making of fashion because students must be able to utilise their creative practice to earn a living in the real world.
