ABSTRACT
Tourism is one of the important industry of any country. It attracts the people of different countries and plays a role of abridging the sociocultural exchange of states and countries around the world and helps in maintaining political balances amongst the places. Tourist move from their native place to explore and exploit the nature, culture, and society across the world and provides revenue to the destination, thereby strengthening the economy. Therefore, the facilities and amenities at the destination induce the tourist to visit and stay. When a tourist makes a plan to visit a destination, he has his mind set to determine the vacation destination. His decision of choosing a destination depends on various demographic and other factors.
The chapter is an attempt to study the association of certain demographic attributes like gender, education level, marital status and income level on his perception towards self-image/prestige, value for money and leisure. The research design used is exploratory as well as descriptive. A convenience sample of112 tourists has been considered. Cross-tabulation and Chi-Square test has been used. The study is helpful for understanding the packaging of the tourism services and product specific to changing the demographic 328profile of the tourists and may help the local administration to develop appropriate attractions for tourists.
