ABSTRACT
The turn of the century has brought news on natural disasters such as quakes, floods, tsunamis, some of them caused by the climate change, but also others as lethal virus outbreaks as Ebola, SARS and Swine Flu by the lack of control of health system, without mentioning terrorism which places tourism industry in jeopardy. In this respect, policymakers and experts accept the idea that new techniques of marketing and programs are needed to protect the organic image of tourist destinations. In this vein, post-disaster marketing situates as a more than interesting sub-discipline that sheds the ink on the acceleration of recovery process timeframe through the articulation of tourism and leisure consumption. This chapter discusses the main strengths and weakness of post-disaster marketing critically to offer an all-encompassing model which can be used by marketing-led scholars in these difficult times. In some respect, post-disaster marketing centers on (dark) tourism to foster a positive discourse revolving around the tragedy, which is conducive to buttress attractiveness in the effaced site.
