This article intends to carry out an initial articulation exercise between the object of study—the performative catwalk (as a scenic arena that acts on the tensions between body and social power), aesthetics and design. It is a dialogue between aesthetics and design for the understanding of the performative runway. Oriented by the concepts of plot and double bond, in the polyphonic proposal of M. Canevacci; besides the Liquid Concepts of the same author, which study the liquidity and fluidity of the new times. This brings with it a new approach to working with the multiple cultures, societies, diversities and realities that meet the strategic design proposals developed by E. Manzini. It seeks to understand the design processes that are involved in the design of a fashion conceptual runway, such as performative runway. This constructive process operates from the ‘Backstage’ to the totality of its realization, to the understanding of its social essence. The following are considered: the designer’s practice, the construction of the design problem and the relevance of the ecosystem concept, among other complementary ones. This along with possibilities of expansion to other spaces of action of the actors involved in the expression of the performative runway.