ABSTRACT
The commercial premises of the large luxury firms are, simultaneously, the point of contact with the general public and the border that separates it from a dream world, within the reach of only a minority of great purchasing power. They are also, to a certain extent, the image that the brand projects on the city, the dresses in which the business is dressed to exhibit itself in the metropolis. This work goes through Loewe’s sales spaces, from its first craft workshops in the second half of the 19th century to the showroom that the firm built at the beginning of the 1960s in Barcelona. A journey that sets its sights on the relationship that these stores establish with the street, in the dialogue with the passer-by and with the city and in its evolution according to the cultural and economic conditions of each time in attention to fashion.
