ABSTRACT

The fashion industry has been currently dominated by fast fashion: a model system that streamlines the production stages, turning out new products and low quality constantly in the market. Reacting to this industrial culture, we have the rise of slow fashion movement, created with the aim of making production and consumption in a more conscious activities. Drawing a parallel, in the same way that the slow fashion is against the current regulations of the fashion industry, the DIY (Do It Yourself) is somehow here for the rejection of the options market, with practitioners developing projects of artefacts that are closer to their own desire. The purpose of this article is to analyse these two contemporary movements with the intention to find ways to unite them in the act of sewing for anyone.