ABSTRACT

The dressmakers and seamstresses formed an important workforce in Chile in the first half of the twentieth century, mainly in Valparaiso, where the textile industry developed at the edge of the port activity. In this context, the publishing industry of women’s magazines detected the need of those women who sought to develop these trades from home. Magazines such as Rosita began to incorporate cutting and confection lessons. Rosita developed a true graphic system composed of different sewing columns. Each one oriented to a different stage of the process of making a tailor-made garment. From the perspective of Graphic Design, it is worth asking: How does a graphic information system work in a women’s magazine? What visual variables contribute to the understanding of a manufacturing process?. This project seeks to analyze the graphic components of Rosita, in an attempt to determine what extent a graphic system constitutes an informal learning tool.