ABSTRACT
This study aims to analyze the association between a firm’s financial and non-financial information and their Initial Public Offering (IPO) strategy. Specifically, our focus is on the package IPO and shares-only IPO strategies. The purpose of this study is to analyze the impact of auditor reputation and underwriter reputation on a firm’s IPO strategy. Our sample is the IPOs listed on the Indonesian Stock Exchange from 2000 to 2016. We have excluded the year 2008 because of the US economic crisis that affected the Indonesian Stock Market. A total of 178 companies are used in this study. Our results show that a firm’s financial risk, a firm’s profitability and auditor reputation play an important role in IPO strategy.
