ABSTRACT
The subject of this article is the process of strategy formation based on the use of digital tools. Its aim is to develop a mechanism for feedback on the use of digital technologies in enterprise strategies. The authors set out the concept and structure of the media space, highlighting the elements of the macro - and mesospheres of the enterprise. In addition, a study was conducted to identify the profile characteristics that consumers present when choosing a company for further interaction. The methodology used consisted of consumer reviews using Google Forms. At the end of the research, the following results were obtained: before purchase of products future customers should carefully read the information on the enterprise network, analyze the website, and read the reviews and the blogs that influence decision-making. The obtained results can be used in the concept development of the strategy.
