ABSTRACT
A qualitative case study explores the interconnection of the natural and cultural uniqueness of the selected Podkrkonoší region in the Czech Republic. An alternative culture is shown as part of genius regionis and emphasizes its importance in the context of the development of post-Communist society. The study describes it as a phenomenon ideologically connected to the underground before 1989 and with alternative culture and the local sandstone subsoil. The methods include a review of available relevant literature in the acknowledged databases such as Web of Science or Scopus and Internet sources, observations, and informal and unstructured interviews conducted in the period between 2011 and September 2017. The findings show that the art itself combines alternative oriented personalities, and the local artistic spirit can act as a magnet for the inhabitants of other regions.
