ABSTRACT
Modern trends in the development of the hospitality industry such as globalization, the increasing influence of non-monetary factors in a competitive environment, standardization of the service processes are predetermined the wider use of management tools of the strategic partnerships. This article analyzes the peculiar workings of strategic partnerships in Russia, the competitive characteristics of hotel chains operating in Russia. Conclusions have been drawn about competitive disadvantages in comparison with foreign companies. Therefore, the benefits of strategic partnerships in the hospitality industry, as well as the influence of political, economic, social and technological factors were identified through expert methods and strategic group charts. The potential competitive advantages created within the frame of concept “strategic integration” were identified. This made it possible to distinguish some particular strategies of forming competitive advantages in the hospitality industry and to create an algorithm for the formation of strategic partnerships for small business as well.
