ABSTRACT
The 21st century is the age of informatization and superiority of automated information technologies. The introduction of new information technology introduction and application of the global internet network affect all areas of individual organizational activity and the economy as a whole. In such circumstances the issue of consideration of risk management of internet project promotion is quite relevant. The objective of this study was to examine models of interaction between participants in the network market and simulate the assessment of the company internet project risk. The modeling process is based on the example of a group of business risks. The article divides the process into groups of risks and individual risks in groups. It estimates the value of losses by expertise (severity of the consequences) for each risk. The value of the loss is modeled by generating random numbers. The relative probability of each individual risk is calculated by a paired comparison method. The total losses are determined based on the simulation of risk values and the probability of occurrence.
