ABSTRACT
Businesses that decide to include sports and movement activities in their CSR programmes can also take advantage of the attributes in sports or, as the case may be, these attributes can bring them a wide range of potential benefits, whether in the form of improved corporate image and reputation through reinforced local relations, more efficient facilitation of the community investment programme via a well-established infrastructure, or reinforced corporate culture and loyalty of their staff (Bason & Anagnostpoulos 2015).
