ABSTRACT
Using a two-step methodology, qualitative interviews and quantitative surveys, the paper explores the mobile commerce adoption among women in India. M-commerce is revolutionizing various business sectors and creating an economic shift. This shift is visible in various business sectors from entertainment to banking to health and education; and it is affecting people across the spectrum of demographics. With increasing number of women using mobile phones, use of m-commerce among women is on rise. While the sales influenced by women are on rise, market is also coming up with women-specific segments and new ideas in various sectors including m-commerce. However, the understanding of use of m-commerce among women, particularly in developing countries is still underdeveloped. Using literature review and qualitative interviews, factors that motivate mobile commerce usage among women were identified and incorporated into the questionnaire. The findings reveal role played by the personal and technical motivators in adopting m-commerce usage. It is found that perceived ease of use and perceived purchasing power among women significantly influence the m-commerce adoption, along with technical factors such as internet connectivity and security.
