ABSTRACT
The regulatory function plays an important role in helping the company achieve its business objectives in a compliant manner. However, they are various pressures within the commercial organization and interpretations of compliance. Commercial in its simplest sense means "being in the business of making a profit. For commercial folks, regulatory managers tend to be associated with getting products registered with the local health authority. Anyone would be impressed if a regulatory executive can clearly articulate the strategy that is spelt out in the marketing plan. A proactive, bold regulatory manager who seeks to understand the commercial needs and is able to provide viable solutions will go a long way in any organization. While as a regulatory executive, sales is not part of regulatory manager remit, it is pertinent to know sales by products as it is important to know the priority products in the organization.
