ABSTRACT

Kansei Engineering is an ergonomic technology aimed at consumer-oriented product development which has the following roles: (1) identifying the consumer’s kansei for a coming new product using ergonomic and marketing survey tools, (2) transferring the consumer’s kansei to design field and (3) constructing an ergonomic system using computer science technology for a product development by designers or for selection of products by consumers’ feeling. Figure 1 shows a diagram of the flow of Kansei Engineering in which the consumers’ kansei is translated into the design domain through Kansei Engineering.