ABSTRACT
This has created a demand for designers and design tools capable of creating, building and testing speculative and conceptual proposals in which the interaction between the user and the product is as important as the product itself. Many consumer product manufacturers now employ interaction designers whose specific role is to address the interaction aspects of the “softer,” less defined and often more complex product interfaces. Interaction design is not, however, entirely synonymous with human factors. The heart of interaction design is fundamentally a creative process where pragmatic consideration of good product interfaces must be balanced with marketing and aesthetic demands as well as usability issues.
