The prospects of the creation in Russia of a new scientific and technological sector of production from rare earth materials from the unique niobium rare earth Tomtor deposit (Russia, Yakutia) are discussed in this article. The authors show that an effective innovative technological chain ‘ore processing – getting highly liquid REM-products’ could be created. This could make it possible in the near future to begin the integration of Russian products into the global market of highly liquid rare and rare earth metals where today two BRICS countries – China and Brazil – are in the leading positions.