ABSTRACT
Performance is one of the most important matters in the creative industry. Despite the pros and cons of rewarding effectiveness, many companies use reward as a tool to enhance their employees’ performance. This study focused on the influence of both intrinsic and extrinsic motivation on the creative performance of news television company employees. Creative self-efficacy and reward placed as the moderating variable of extrinsic motivation. Results found that these variables did not have a moderating effect on the influence of reward for creative performance. This analysis enriched previous research concluding that the moderation of creative self-efficacy only occurs in employees who already have high creative self-efficacy (Malik, Choi, & Butt, 2015). The study was conducted on 202 employees of seven news television companies in Indonesia who worked not just as journalists but also in other supporting roles, for instance, business operation and strategy.
