ABSTRACT

Organic packaged food and beverages is an emerging niche market followed by health and wellness, beauty and personal care market opportunities. In addition to the growing domestic market. While trends of rising consumer demand for organics are becoming discernible, sustainability in the production of crops has become the prime concern in agriculture development. A domestic market segment including mass organic products, mid-segment organic products and premium organic products and e-commerce platforms are opportunities that can be explored. Integration in the global value chain is one of the most certain methods of adopting the best agricultural practices along with attaining productivity gains and cost competitiveness.