ABSTRACT
In today's environment, the use of digital marketing tools is of great importance for domestic manufacturers, as it allows them to promote their products to world markets quickly, with a relatively small cost, to provide target audience influence, and to form and enhance their own image, as well as the image of their products, etc. The constant updating of the digital marketing tools and the disagreement among scientists regarding the systematization and classification of the objects of the digital environment need further consideration. Internet Communication technologies are communication technical (software) methods of creating a communication message, supporting information resources and bringing this information to the target consumer on the internet. Separation of a new classification attribute “by type of mediation” helps further systematization of digital marketing tools, deepening understanding of the impact of different tools (indirect, focused), their degree of specialization and economic interest, which allows the most effective use of their various entities to be determined.
