ABSTRACT
A distinctive feature of the contemporary world economy is the increasing level of uncertainty of the business environment of enterprises. For enterprises, this means the need to seek new methods of building a competitive edge, since classical concepts and methods of management are insufficient The selection of a proper strategy for the enterprise constitutes one of the key choices in deciding about its functioning in the future, because the strategy defines the long-term perspective of activities in terms of competitors as well as the manner of managing resources. The internationalization process is the most significant at the level of enterprises because they constitute the main group of entities whose business activity affects the general flow of the globalization process. The cost leadership strategy assumes that it is necessary to achieve higher cost-effectiveness than competition.
