ABSTRACT
Developments in information and communication technology have led to a growth in mobile usage, with mobile games being played by most people. Mobile games have become the biggest contributor to the revenue of the iOS and Google play applications in Indonesia. Gamers mostly play the games developed by foreign industries rather than those developed by local domestic industries, as a result of which in Indonesia usage of local mobile games is very low. Data were collected from 400 respondents to identify the factors that affect users’ behavior in choosing mobile games. The data were analyzed using partial least squares. The results revealed that economic value and social influence factors affect the usage intention of mobile gamers. The identified factors predict 66% of consumer behaviour towards the use of mobile devices for playing games.
