ABSTRACT

Current developments in technology and information processing have led to changes in payment systems, making it easier for consumers to carry out various transaction activities. As data show a trend of declining corporate profits in retail businesses, companies must find ways to gain alternative revenue by utilizing e-payment services. The purpose of this study was to analyze and compare of e-payment Service Quality at Indomaret and Alfamart in Bandung. The method used was comparative quantitative research, and the population comprised users of e-payment services in Indomaret and Alfamart. A purposive sampling technique was used, with nonprobability sampling and a Bernoulli method with a 5% error rate. Service Quality (ServQual) tools used as measures of quality were Reliability, Responsiveness, Assurance, Empathy, and Tangibles. Data analysis used a Wilcoxon test. The results showed that there were significant differences between the quality of Indomaret and Alfamart e-payment services, With Indomaret service quality better than that of Alfamart.