ABSTRACT
Coffee is a high-profile, commercially important agricultural commodity and has a special place in the lives of many people in the world. It has an especially pivotal role for those in coffee-producing countries. Efforts were made to bring good economic prospects to farmers through advancement or refining opportunities, by providing a sustainability platform for exotic, time-tested single-origin coffees and by that facilitate offering geographical indications. In coffee commerce, price volatility is a big concern. Significant knowledge is offered on varied ongoing efforts to guarantee economic viability and sustainability of coffee growers, issues pertain to coffee marketing, inclinations in the single-serve, ready-to-drink, and specialty coffee markets such as signature blends, distinct origin, solitary farm, or estate. Energy drinks were introduced in the 1980s and have become so popular among the public and athletes. Caffeine-fortified energy drinks are now a multibillion-dollar global industry.
