Artists working with food, use innovative and interdisciplinary methods to engage people, an approach which could help contribute to greater food literacy amongst the public. This paper explores how artist-led projects can engage the public with the complexities of food, using a case study. The ‘Squid Inc’ events, organised by the Slow Food Youth Network are described as an ‘artistic and gastronomic experience’ based on three elements:‘the squid, the ink and the paper’. Interviews and a focus group were used to gain insights into the aims of stakeholders and the experiences of participants, which in turn could be used for future educational Food Design methodologies.