ABSTRACT

CRM is a significant part of the enterprise information system. With the development of it's structure and scale, the efficiency of CRM comes down. At the same time, knowledge-based Management plays an important role in the current customer-centered business environment. However, there is a lack of a research framework to integrate CRM with the practice of KM. This paper presents a simple and overall model for CRM based on KM and puts forward some suggestions for it.