ABSTRACT
In view of several developments it is argued that an 'age-conscious social policy' within companies is necessary. In order to make a concrete implementation of such a new social policy possible, however, certain pre-conditions ought to be set by, among others, the government. The greater part of this chapter will consist of a description of what an age-conscious social policy actually looks like. In the final part two examples of the implementation of such a policy are given.
