ABSTRACT
Multiple factors control innovation and development of information systems. The design of such facts and artifacts is a complex process of social construction. The old Greek and Roman philosophers thought that words showed something of the real world and regarded metaphors as a substitute quite often used only for rhetoric purposes. The task was to discover the “true meaning” behind metaphors. Black’s interaction theory is most popular. Interaction theory is very much connected to modern constructive philosophy and suppose a substitution or a comparison. An interesting approach oriented to the works by Lakoff and Johnson semantic primitives is the discovery of basic building components in metaphors. The encyclopedic search for synonyms expands the semantic word domain of a metaphor. As early as the first stage, the verbs “assist” and “aid” provide a number of important alternatives, which, over the course of the following stages, provide clear information on useful and unsuitable properties of an assistance computer.
