ABSTRACT
This chapter proposes to compare the impact of emotional and cultural factors. It provides a survey about relevant cultural factors in design, discusses some results about a survey in progress about emotion and design, exploration of influences and links between this two fields. The importance of some phenomena like culture, emotion, in product design has been established for a long time. However designers lacked theoretical bases and tools to approach their influences. The approach adopted combined a bibliography review in which the perspectives developed by each discipline were confronted and compared in order to try to apply the knowledge of each to product design, and present the result to professionals and experts. The product design field closer to marketing, business, communication and advertisement pays a great attention to emotion in order to communicate a “positive emotion” to the consumer.
