ABSTRACT
It was hypothesized that India would be a vertical collectivist culture. We used 16 scenarios to measure tendencies toward horizontal or vertical, individualism or collectivism with a sample of 180 Indian students of Patna University, Patna. The hypothesis was confirmed as the Indian fist choice on vertical collectivism was consistently more popular across the scenarios when compared with that of the students of University of Illinois, (Champaign-Urbana), USA. However, when the results are examined exclusively for the Indian profile, it was observed that the Indian students gave highest percentage of emphasis to horizontal collectivism, usually choosing this category as descriptive of their values and beliefs.
