ABSTRACT
From a modest start in the 1960-ies, Norwegian Aquaculture developed into an important domestic industry, mainly through production of Atlantic salmon. After many years of continous succes, serious problems of different types appeared towards 1990:
Dramatic fall in prices due to overproduction.
Reduced growth and health problems due to self-pollution.
Weather damage of fish farms and escape of fish.
Major fish death caused by diseases and algae blooms.
Negative mass media focus.
The localization philosophy has gradually changed as a response to the above problems. The paper gives a brief historic overwiev and new trends in localization strategy. The paper also discusses some parameters which are important and should be investigated prior to selection of a fish farm site.