ABSTRACT
This chapter is an attempt toward appreciating and fostering the broad understanding of financial management principles not only to seek just success or profit but also to maintain the same for a longer passage of time for future generations. This chapter describes the relationship of investments in terms of environmental conservation, business continuity, and seeking long-term profits. The corporate social responsibility (CSR) mechanism needs to be appreciated as an opportunity to sustain the business. Many corporates do not find its correct pathways and merely do shortcuts to fulfill the mandatory step toward CSR, namely, providing scholarship to a group of selected youngsters for attending an international summit, awareness campaign, and plantation drives. These steps do count for environmental conservation but may not directly benefit corporate production. However, investments in conserving natural resources, which are the raw materials in production unit, relate concrete ideas of a sustainable profit management approach, which emphasizes importance of ecosystem services in maintaining healthy and integrated industrial management. Financial investments in CSR, for 194conserving the locale-specific environmental conditions, serve as a tool to maintain organizational profit, management, and sustainability. Importance of the same is cited by studying the impacts of Kerala floods on business, agriculture, and tourism industries, and importance of mangrove vegetation in maintaining ecological balance.
