ABSTRACT
As a metropolitan city, Jakarta has various environmental problems started from the air pollution, water pollution, up to flood. However, there is an astonishing thing while there is a tourism village on bank of Pesanggrahan River. This study aims to examine the motivation behind the development of this tourism village. It also attempts to analyze the supports done by the society to the development of this village. This study used qualitative design with phenomenology method. In-depth interviews were conducted to 11 respondents. The findings showed that environmental problems became the main prompt in the development of the village. Economy and culture were the motive to build society’s environmental awareness, in which the focus was on water and riverbank conservation. Regarding the society’s participation, it was promoted by demonstration, example, and informal socialization. To advance the development of tourism village on the Pesangrahan riverbank, regional government support is needed. The government can do socialization through formal school and make a schedule for tourism activity with conservation nuance for the visitors.
