ABSTRACT
Bandung is known as a culinary city, fashion city, flower city, etc. These various names have an impact to Bandung’s brand image. It becomes inconsistence and unclear. This study aims to investigate the tourists’ perception of Bandung’s destination images visualized from photography. The research method was qualitative with visual ethnography approach. The data were gained from 76 photos taken by tourists and posted through a website. Content analysis was employed to analyze the data. The findings showed that most of the photos were heritage buildings in Bandung. This indicates that tourists tend to perceive Bandung as a Heritage City. Thus, the government should continually maintain the heritage buildings in Bandung as they become the icon of the city.
