ABSTRACT

Along with the growing awareness of the benefits which can be gained from culinary tourism, stakeholders implement some measures to stimulate this type of tourism activity; one of them is by organizing culinary festivals. In order to maintain the continuity of the festival in the future, event organizers need to understand what makes visitors eagerly come again to the next festival. This study was conducted at the Bandung Food Festival, Indonesia, and aims to determine which attributes of a culinary festival that could affect visitors’ revisit intention. In order to collect data, questionnaires were distributed among 395 visitors who came to the festival. Gathered data were then analyzed using multiple linear regressions. Even though, in general, culinary festival attributes influenced visitors’ revisit intention, this study found that some attributes have insignificant impacts. Hence, this indicates that there were distinctive findings compared to previous studies.