ABSTRACT
Language has a very important role in documentary film that is intended as a medium for tourism promotion. The documentary film uses full language to describe information about attractions in a comprehensive manner. The travel documentary Pesona Indonesia: Tondokku Kondosapata on TVRI is a documentary film that presents neat cinematography and is accompanied by a narrative with optimal use of language style to support the aesthetic description and documentation of factual information about Tondok Bakaru attraction. This study aims to describe (1) language style and (2) local wisdom in the travel documentary Pesona Indonesia: Tondokku Kondosapata TVRI’s program. The qualitative descriptive method was chosen because the data source was in the form of video films and narrative text of the results of transcription. Based on the results, the analysis obtained the use of language style: simile, metaphor, personification, antithesis, hyperbolic, synecdoche, repetition (anaphora and epizeuxis). Local wisdom in this documentary raises information and documentation of the cultural, behavioral, and philosophical values of the community on these attractions. Utilization of language style and the emergence of local wisdom facts in this documentary strongly support the description and documentation of information about the parts of the tourism object in detail as the working principle of tourism promotion media, namely as a suggestion to communicate tourism to be known by the wider community.
