ABSTRACT
The Potential of Free Tourism Village is the uniqueness of the urban villages, such as community activities, culture, typical village arts, culinary, waterfalls, and natural beauty such as rice fields and plantations. However, based on the results of interviews with several managers of Tourism Villages, there are still many local tourists visiting around the Tourism Village and who mostly enjoy the view of the waterfall. Many tourists do not know Cibeusi Village is being developed into a leading tourist village in Subang Regency. The purpose of this study is to recommend preferences for tourism planning in the Tourism Village. The results of this study indicate that tourist preferences for tourism activities in the Tourism Village are to take pictures in exciting places and Instagramable photo spots available in the village that they consider unique and different from other tourist destinations and to enjoy the beauty of the village environment.
