ABSTRACT
The purpose of this study is to analyze the influence of the image of Bandung City as the city of fashion on tourist satisfaction in Bandung City. This type of research is a quantitative approach with data analysis using descriptive analysis and path analysis. The destination image variable as a fashion city has a significant effect on tourist satisfaction variable. From the results of the study, it is recommended that the local government of Bandung City and tourism businesses maintain the Image of Bandung City and increase the intensity of tourist visits by promoting all types of fashion and optimize the manner in the diverse Bandung City.
