ABSTRACT
Olele Marine Park in Bone Bolango regency was the focus of this research. Destination image was one of the factors to develop tourism activity in Olele Marine Park. Tourist destination should be creating a positive image to attract and make the tourist come back to spending their leisure time in Olele Marine Park. The study aims were: 1) identify destination image and revisit intention, 2) analyze the influence of destination image on revisit intention in Olele Marine Park. The methods used were descriptive and verification approach by using path analysis. The survey conducted on 180 respondents (tourists who visited Olele Marine Park). The result of the research shows that: 1) Olele Marine Park has a positive image and 2) destination image significantly influenced to revisit intention in Olele Marine Park, which means that the hypothesis proposed in this study was accepted. The manager of Olele Marine Park should increase the authenticity as the unique point to creating positive image; adequate infrastructure and environmental hygiene should be improved to preserve the image of Olele coastal.
