ABSTRACT

The development of rural or tourism village in Indonesia has skyrocketed in the past years. With the support of the government, this type of tourism might become the solution for community sustainability tourism. Cisaat village is one of the villages in west Java, Indonesia, with a strong prospective to grow become a tourist attraction. This study aimed to explore the potential factors that can be developed in Cisaat Village, especially tourism village attraction. A qualitative approach was employed to capture the uniqueness of the village. The data collected from observation and interviews at Cisaat Village and analyze using the 3A’s tourism (attraction, access, amenities). The result shows that Cisaat Village not only has strong potential to become invigorating village tourism but also has potent imagery about religious activities linked to a sacred heritage tomb. It could be potentially developed to be more interesting for visitors and groups that have not been optimally done by the villagers.